Political philosophy Essay

John Locke John locke was an English philosopher who was born in 1632 in Wrington, Somerset in England. His father was a country lawyer and milittary man who served as a captain during the English civil war. He went to Westminster school in 1647 and in 1652 to Christ Church in Oxford. Locke immersed himself in logic, metaphysics and classic languages. He graduated with a bachelor’s of medicine in 1674. He became the part of English loyal society in 1668. Locke met Anthony Ashley who was a parlimentarian in 1666 in Shaftesburry and became friend with him. He later on was appointed as a physician in Shaftesbury household in 1667. In that year he supervised a dangerous liver operation on shaftesburry and the operation was successful. When the Shaftesbury’s compaign to prevent the Catholic duke of York from Royal succession was failed, the Earl was forced to leave England to Holland in 1682. Locke went to Holland a year after his patron and returned to England in 1688 after the Glorious Revolution had placed the Protestant William III on the throne. John locke expressed his views that it is the obligation of the government to serve the people by protecting life, liberty and property. He was in favour of a representative government and rule of law. He said that if the government is unable to protect individuals then the people should revolt. In 1690 he wrote a an Essay Concerning Human Understanding. An Essay of Human Understanding is divided in four books. In these books he expresses that human mind is complete at birth † tabula rasa theory† ,but the mind can grow and acquire much more knowledge through experiences as we grow up. John Locke published Two Treatises of Government in 1689. Who wrote about the birth of the civil government in these treatises. He thought that the people can act evil and wicked, but they can also self-regulate themselves and be good. He thought that the government should have three branches: Legislative, Executive and Federative. John Locke was the against the King, he thought that the people should have the right to choose their leaders by voting. The people should revolt if the government fails to protect their properties, liberty and their lives. He stated that the right to property should be given to those people who put hard work and labor into it. In 1689, John Locke published A Letter Concerning Toleration. These letters are about the freedom of religion. He said that as human beings we have to right to follow whatever religion we want and the church does not have right to persecute people and convert them to christianity by force. John Locke means that if different religions are prevented of being practiced in a society then it will create a conflicts in the society.

Trap Ease Answer

Q1: They face once in a lifetime opportunity means that they are talking about the potential for profit and growth required following Information to Evaluate the Opportunity:-Determine the product selling point that will put it as a competitive advantage over other products. -make a survey about customers if they are willing to pay a higher price for the innovative product offered by the company.– make Competitive Frame of Reference (customer awareness-product quality-product availability-technical assistance-selling staff) -Identify the market segments (com/mkt3013-practice-2/">market segmentation), and select the target segment (market targeting). – Advantages of using the Ease-Trap over other competitors product (User Friendly-Child Friendly-Pet Friendly-No Poison-reuse-no clean up)I think the group is going to write the following â€Å"mission statement†: We produce a trap that you could use safer and easier than the traditional one, with no risk of catching your fingers while loading itI suggest writing the following â€Å"mission statement†: â€Å"we are making innovative mousetrap that traps mice easily, friend of the environment, and good value of money with no danger for your child†.Q2/ She identified the best target market (women) because they don’t like the mess or the risks created by traditional mouse traps. This is a good marketing segment to begin with They could try to focus on– Environmentalists as trap-ease is reusable so creates less of a strain on the environment which would make it a very attractive thing for them, -Animal lovers would love the Trap-Ease mouse trap because it doesn’t require poison or pose the risk of snapping closed on a paw or tongue of a pet. -Corporate Businesses as Food Company would probably like the Trap-Ease mouse trap because of its high quality more futuristic image and the fact that it would create as much of a mess, -families which have a kids as trap-ease with no danger for kids -hospitals-people who live in new cities as mice were spreadQ3/ They had positioned the product by mentioning that it is safer and easier to use than the competitors' products (Traps Mice Easily), and that there is no risk of catching one's finger while loading it.I think they can position the trap-ease as no dangerous for small children at home, Never seeing or touching a dead mouse again, fewer waists because it is re-useable, by having an incredibly good customer service team that could deliver services to their customers that were having problems using the productQ4/ The marketing mix of a company consist of the four P’s: Product: trap-ease.Price: about five times more expensive than standard trap.Place: trap-ease distributed directly through national grocery, hardware and drug chains (retailers) such as Safeway, sellers, Canadian tire, and shoppers drug mart avoiding any wholesaler or other intermediaries. Promotion: Trap-Ease had an promotion bud get about $60.000 They are spent $10,000 on advertising, the other $50.000 are spent on travel costs to visit trade shows and to make sales calls on retailersProblems:– Price is very high; she could offer a wider range of prices on the different models of their trap in order to offer more variety – Place: she was trying to distribute their product through large stores. They can use internet shop (E-shop) as People on the internet are often caring with quality, ease of use, and innovativeness and don’t mind spending a little more money to get what they want.It is also a high profit market because it reduces transportation costs and there are no middle man costs – promotion: she concentrated whole marketing budget on visiting trade shows and advertising on chatelaine and other home magazines ,she should promote over the internet for certain on sites and also think about putting out ads on TV. Q5/ Trap-Ease America’s competitor is any company that cre ates mouse traps competitors include Victor, JT Eaton, Riddex and D-CON who offers both baits and traps.They actually also offer a version of a no touch mouse trap in which you don’t have to touch the mouse after you have trapped it. They are selling this for $4.29 which is higher than the suggested retail price for the Trap-Ease mouse trap which is $2.99, which will give trap-ease a pricing advantage. Havahart offer traps which humanely catch everything from mice to voles and shrews and are competition for the humane factors of the Trap-Ease. There are also in direct competitor as poisons that are sold which are a danger to pets and animals as well as the mice they are supposed to kill.Q6/ Swot analysisInternal Strengths Weakness 1/very innovative product and engneered well 2/long life product as it is re-useable 3/with low risk specially for kids 4/highly environmemntal 1/high price 2/low promotion 3/do not detemine good target of market segmentation 4/product oriented stra tegyExternal Opportunities Threats 1/unique product,so it is a high potential market 2/less competitors 1/traditional marketers 2/chemicals and pesticidesNew marketing strategy:- 1/targeting:The targeting should have been done within a broader demographic area. Slums, warehouses, go downs, docks, kirana shops, retail stores, restaurant, canteens and cold storages must be targeted for potential customers. The segmenting must avail wholesalers and the intermediaries too apart from the retailers. Marketing channels like Toll-free numbers, newspapers, television, radio and mobile marketing must be used effectively to target MEN. Pest control companies must be primarily targeted and a joint venture can be planned if necessary. We should target to environmentalists, animal lovers and corporate business. 2/ PromotionsWhen two traps are sold in a single package it might not be appealing to the customers who are ready to experiment. So it should be one at a time. The cost must be cut down as low as possible at least for initial days because the customers are driven to products that are freely available for fewer prices. Here the packaging plays a prominent role. Free samples to the agencies must be initially given so that they get the customers acquainted to the product in order to gain a good name in the market. There should be mass distribution of the product and free demo services must be provided.The marketing network within the organization must be increased, instead of Martha being the single salesperson. There must be door-to-door salesperson to make the sales effective. The administrative costs must be cut down and more money should be spent in promotional activities like advertising in movie theatres. Showing a demo in the retail shops, approaching government to promote in railways and bus-stands as a social cause and environment savior. A brand ambassador must be endorsed to promote the product in order to attract the customers. Money back promise should be m ade to the customers if the products are found defective. This way they will gain the trust of the customers. 3/ Using Customers Value Triad:Though there’s value in terms of quality, satisfaction of the customers from the product is less because of its high price. And proper feedbacks must be taken from the customers as well as the retailers in order to assess the true position of the product. Online booking facilities must be provided so  that more customers can know the details about the product and buy it easily.The cost and communication of the four 4c’s concept must be kept in mind. The safety and re-usability aspects of the product must be communicated well to the customers. Retaining customers is very important and that can be done only through quality service. Customers are gods and promises made to them should be kept. They lost an order because of time the management and Matha doesn’t seem to learn from the mistake. The goodwill of the organization i s necessary for any product to remain for a long time. 4/ Planning:A proper market research is necessary to understand the wants of customers. Timely adjustments must be done based on the marketing environment. There must be a backup plan always when the target sales and profits are not achieved. When the sales have gone down in April, the marketing strategy must be immediately changed.The administrative costs must be cut down heavily. Also the reasons for why the product is not bought the second time must be found out and necessary changes made to the product as per customer benefits. Repeat buying will happen only when the services provided are beneficial to the customers. When the trade shows haven’t bought enough sales, the costs should be cut down there and allocate more money for advertising.Target Group Product Strategy Distribution Strategy Promoting Strategy ControlThe first thing I would do to change Trap-Ease’s marketing strategy would be to increase the amo unt of people in their marketing team. Although Martha was probably trying to keep down costs by not hiring anyone for her marketing team she made one important mistake. One of the most important things when coming out with a new product is the Marketing because until you’ve communicated the benefits of your product to the Consumer there will not be sufficient demand for it. Her entry into the market was too small scale and chances are that with such an innovative

Management communication Essay Example | Topics and Well Written Essays - 500 words

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An Experiential Anthropology Dissertation Example | Topics and Well Written Essays - 4000 words

An Experiential Anthropology - Dissertation Example Cultural anthropology or socio-cultural anthropology is the study of culture (Delaney, 2004). Cultural anthropology centers on ethnography, which refers to either the methodology or the product of research i.e. a book or monograph. Ethnography is largely inductive, relying on participant observation. Under cultural anthropology lies the ethnology technique that focuses on the systematic comparison of various cultures. Ethnography utilizes the process of participant-observation. Cultural anthropology focuses on the study of kinship and covers other areas such as political and economic organization, conflict resolution and law, consumption patterns, technology, material culture, infrastructure, ethnicity, gender relations, religion, myth, socialization, values, etiquette, language, festivals, recreation, and sports among others. Biological or physical anthropology, on the other hand, refers to anthropological research centered on the examination of human and non-human primates within t heir evolutionary, demographic, and biological dimensions. In essence, biological anthropology examines the social and biological influencers of the evolution of mankind and primates which create, sustain, or alter physiological and genetic variations. Biological anthropology involves the study of primatology, which involves the examination of non-humans within their geographical environments to learn about the abilities and behavioral patterns of primates (Delaney, 2004). Biological anthropology also involves the study of human biology, which involves examining human diversity, non-cultural adaptations with regard to environmental elements, and genetic inheritance patterns. Archaeological anthropology refers to the examination of human records by examining its artifacts. This study involves the examination of material remains of human beings to discover how people lived. For instance, pieces of artifacts like tools and pottery provide evidence of cultural and social lives of past s ocieties. Archaeological anthropologists are typically detectives who uncover evidence through excavating, dating and analyzing material remains of past societies. This means archaeologists have a deep comprehension of the expansion of human civilizations and societies by analyzing human ancestors. Linguistic anthropology or anthropological linguistics aims at understanding the development of human communication, language variations through space and time, verbal and non-verbal communication, social functions of language, and the link between culture and language. Linguistic anthropology links linguistic analysis and methods to the interpretation of sociocultural processes. In order to do this, linguistic anthropologists draw on fields such as cognitive linguistics, discourse analysis, sociolinguistics, semiotics, narrative analysis, and pragmatics.  

Shuttle Wagons Project Plan Essay Example | Topics and Well Written Essays - 1250 words

Shuttle Wagons Project Plan - Essay Example After completion, the tunnel is meant to join the United Kingdom and France. It will be the longest underwater tunnel in the whole world with a total length of 50 kilometers. The tunnel is inherently a rail transport system, which will enable Eurotunnel, to avail a dive-on shuttle service for the normal road vehicles between the two terminals. Project background Eurotunnel contracted TransManche Link (TML) for the building of the channel tunnel. TML then subcontracted different roll shock manufactures for the buildings of the Shuttle Wagons. The project had a tight timescale and had heavy liquidated damages that were associated with the delays. This paper looks at the design and the manufacture of the transport vehicles called the Shuttle Wagons. The first half of the passenger shuttles comprises a locomotive, twelve single deck wagons for the coaches, the off-loaded wagon, and a loader wagon. The other half is comprised of a similar design but has a two-tier system of wagons for car s. Each single deck is designed to carry a coach while the double deck wagons are designed to carry a maximum of five cars in every deck, which adds up to ten in a single wagon (Harris, 2006 p32). The wagons were designed to enclose the passengers in the vehicles providing a fire resistance for thirty minutes. The reason for this design was that the journey from one terminal to another takes about five minutes. If, by chance, a fire started at the time the shuttle enters the tunnel, the fire would be contained up to the time the shuttle will reach the other end of the tunnel. The policy of keeping the passengers in the shuttle until the wagon reached its destination enables any residual incident to be dealt with in the specially designed emergency siding (Harris, 2006 p67). There was the need to have a drive on and off system that required the unrestricted access to the entire length of the twelve wagon units during the loading and the unloading process. The design concept also requ ired each wagon to be self-contained with a fire resisting enclosure for the whole journey; it was essential to have fire shutters at the end of each wagon. Identification of project management related issues The design parameters became a challenge and had to ensure that there is minimum protrusion into the wagon in practice. The design also had to incorporate pass doors through which passengers were expected to evacuate in case of emergencies like a fire outbreak, it has a minimum of 30 minutes of fire resistance and could withstand the pressure regime of the shuttle passing along the tunnel. The shutters also had to have a minimum leakage rate to maintain the least fire extinguishing concentration of Halon within the Wagon (Harris, 2006 p67). The major aspects of the design operation and construction of the channel tunnel required the approval of the intergovernmental commission. The major focus, at the beginning of the project, was on the safety, security, defense, and the envir onmental issues. This shows that at first the design parameters were not certain during the designing phase (Harris, 2006 p45). Partly in the middle of the project, it became emerged that the design changes

International Trade and Competition Essay Example | Topics and Well Written Essays - 1750 words

International Trade and Competition - Essay Example Thus organizations usually decide to globalize their operations when they foresee a sufficient profitability in assigning their limited resources to foreign market(s) higher than the expected rate of return from other marketing decisions. iii) The cost of entering the market. Cost may be monetary, time, energy or psychic costs and may arise due to differences in culture and value systems making the product and adaptation cost extremely high, due to the distance, due to high taxation levied by the foreign governments and imposition of tedious rules regulations and procedures by the government of a country thus creating high entry barriers. Countries may differ on their market attractiveness, entry barriers, proximity, culture, rules and regulations and risk factors hence the same organization may have to employ different entry and operation strategies for different countries, also the government policies in the same country may be different for different industries and some products and hence the strategies have to be varied accordingly . Organizations differ in their vision, mission, objectives, competitiveness (strengths and weaknesses), resources and hence the strategies they adopt to face a particular marketing situation. However studying a category of organizations and the international marketing strategies adopted by them helps arrive at few generalizations. The decision maker has to exercise caution in deciding where to generalize and where to discriminate while formulating strategies for the organization s/he is

Marijuana Essay Example | Topics and Well Written Essays - 1750 words

Marijuana - Essay Example This paper discusses legalization of marijuana, as a contemporary issue, with an opinion that the drug should be legalized for its potential benefits to the society and the nation. The paper reviews existing opinions on whether the drug should be legalized or not. One of the major concerns that have led to calls for legalization of marijuana is its diverse potential benefits to the society. Most significant benefit of the drug is its application as medicine following identified adverse effects of chemical based medicines. With increasing rate of depression and diseases such as cancer, and with emergent of adverse effects of the applied drugs for their prevention and treatment, scientists and doctors have appreciated the need for treatment approaches to which patients’ bodies do not adversely react. Natural medicines have as a result become a focus, owing to their less significant side effects as compared to industrial medicines. Chemotherapy and anti-depression pills, as contr ol and treatment methods, have for example exhibited extreme side effects that could even cause people to resort to suicide as a means of getting away from pain and suffering that they live in. However, with better research and newly developed technology, scientists have found that a majority of natural supplements are healthier for treatment of certain illnesses. Medicinal application marijuana, for instance, has many benefits and is currently prescribed to patients with diseases ranging from Alzheimer to HIV, to help with treatments. The drug is also effective in managing stress and depression and therefore makes life a little simpler. Even though marijuana portrays many medicinal benefits, its advantages should not be used as a way to promoting abuse. This means that its use should be regulated like in cases of alcohol and tobacco, whose consumption effects are in some cases worse than marijuana’s. Debates are currently ongoing, both in Congress and all over the world, on whether to legalize marijuana or not. Even though it is still illegal, marijuana’s consumption is widespread and most Americans have at least tried it, or are using it to help them overcome stress. The drug is also an ‘all-natural’ plant that grows anywhere in the world has high demand and supply. The root cause of its contention, however, is the fact that drug lords and marijuana growers started adding chemicals to the commodity. This causes users to become addicted to the modified product and after a while of use, start consuming stronger drugs. That is why marijuana is called a gateway drug. Should Congress pass the bill to legalize marijuana, Food and Drug Administration agency will supervise the product’s sale and consumption. It will be legally available to the public from pharmacies and sold on prescription. Gangs and drug dealers will not sell it on the streets, due to the vast drop in prices from the legalization, and its consequential easy access to the public. Right now, however, if there were no marijuana in the streets, people would be forced to use worse drugs, like cocaine, or crystal meth; those types of drugs that can affect a person’s health physically, mentally, and are highly addictive. Social responsibility, rather than legal restrictions, can better resolve the opposing opinions over legalization of marijuana. In Saudi Arabia for instance, people do not accept drugs socially or

Bus. team B Essay Example | Topics and Well Written Essays - 750 words

Bus. team B - Essay Example Therefore, health care sector poses greater opportunities for entrepreneurs. Daily Apple Inc will provide food solutions as the best alternative medical practice. People are now becoming more health conscious and they do not want to rely on medicine as sometimes it has adverse effect on body. The health care product offered by Daily Apple Inc is unique and the best alternative for medical practices. The target market of the Daily Apple plc will include health care market and general food market. The company will enter the market with ten organic food items and the market will be segmented based on the segmentation of the products. According to different markets, various techniques for supply chain will be designed. It will be easier to penetrate the general and health care market for distribution of the products. To identify other potential target markets, research and test marketing will be conducted. Opportunities in health care for constant innovation are higher than any other sectors. In order to bring efficiency and improvement in human health, advance technology is very important. Every day, latest health care products like medicines are introduced to counter the various types of diseases and infections. However emerging diseases and infections that pose continuous threats to the human life seem numerous. In this respect, chemical medicines are the most widely used solution. However, these chemical medicines also have adverse effect on human body that leads to further health related issues. This is known as the side effects of chemical based medicines. The health care consumer groups have become aware of this fact and hence are looking for other better alternative medical practices. Daily Apple Inc has been able to identify these requirements of market and hence it came up with a solution. Daily Apple Inc has introduced organic foods to offer alternative health

Culture and Care Value Base Essay Example for Free

Culture and Care Value Base Essay In this assignment I am going to examine and explain my own personal values and principles influence my own work in professional practice. I will compare my principles and values with the Northern Ireland Social Care Council codes of practice and the Care Value Base. The NISCC and the Care Value Base have many similar codes of practice which all health and social care practitioners should adhere by and work with. The values I feel that are relevant within my experience of healthcare and within my current placement are confidentiality, dignity and respect, effective communication, anti-discriminatory practice and culture and beliefs. In researching NISCC codes of practice and the Care Value Base, I have found that their values are also similar to my own values within my care practice. The first value I am going to discuss is confidentiality. According to the Care Value Base maintaining confidentiality of information is an important part of caring. Any information clients give is private and confidential. Individuals need to be aware of what they say to other carers and clients and also who have access to client files. Previously undergoing work experience in the stroke ward I found that all patients’ medical information is on a clipboard on the front of their bed, anyone could read this information, I feel the patient’s confidentiality is  being breached. During my work placement at Ceara School, I observed that each pupil has individual care folders within school; these are kept in a secure filling cabinet and only the members of staff who are looking after a particular pupil is allowed access, I feel this is very good practice to uphold confidentiality. Within my placement I feel my values would be similar to the Care Value base, if a service user informed me of private information I would keep it to myself to build trust and confidence unless the individual or others were at harm. The second value that I feel is most important and relevant to my experience and work placement is effective communication. According to NISCC, one of their codes of practice is to communication in an appropriate, open, accurate and straightforward way. Within my work placement you have to have recognition and respect of the pupil’s opinions and ideas so they gain confidence within you and be more comfortable to talk. You also have to talk respectfully and use a lot of humor and creativity to keep them interested. On a regular basis there are group conversations and also one to one conversations, simple language is used that is easily understood and additionally open questions are applied to develop the conversation. With having previous work experience in Craigavon Area Hospital I have learnt the importance of communication. Many doctors used jargonistic terms, which can be very hard for patients to understand, I consider this to be ineffective communication. I feel my values are comparable to those of the Northern Ireland Social Care Council. I think that my value of communication within my work placement will come across positively. While in placement I make the speaker feel heard and understood, I make sure to create an environment where pupils feel safe to express ideas opinions and feelings. I keep suitable eye contact and show interest in what is being said and sure my posture is open and inviting. The Care Value Base deems that it is important to acknowledge an individuals personal beliefs and identity. The NISCC feel that respective diversity and different cultures and values are very significant and can have extensive affects on a persons care. I went to an integrated secondary school with many cultures and religions. I took part in a multi-cultural day in school, I got to see other communities and cultures and what they believed in, this widened my views and changed my opinions of different religions. While in Craigavon Area Hospital completing work experience I learned that meals and meal times were very important in some religions and culture. Some individuals were vegetarian; I had to be very respectable of their culture and identity. They were supplied with a different menu with different foods that they could choose this promotes the right of choice and independence. Before my work placement commenced I hoped that the employees and pupils had the same value as myself in consideration of different cultures and are open to express their beliefs and identity and be proud of who they are. My next value is extremely important in my care practice and that is upheld by NISCC and the Care Value Base is anti-discriminatory practice. Anti-discriminatory practice is action to prevent discrimination against people on the grounds of race, class, gender and disability. Anti-discriminatory practice promotes equality by introducing anti-discriminatory policies in different situations of work. http://uk.ask.com/question/what-is-the-definition-of-anti-discriminatory-practice The Care Value Base describes one of their values by promoting anti-discriminatory practice and to protect the individual from abuse. There are many pieces of legislation that are in place to protect individuals from discrimination including the Disability Act 1995, Human Rights Act,  Equality Act 2010 and the Children (Northern Ireland) Order 1995. In my work placement I will work in an anti-discriminatory way, I will not discriminate or judge the service users on their gender, race, class or disability. I believe everyone is different and we all have rights set in place to prevent us from being discriminated against. While undertaking work experience in Craigavon Area Hospital, disabled individuals were protected from discriminatory practice, there were lifts and ramps so all wheel chairs could access the building. There were wide and automatic doors so wheel chairs could get through them with no difficulty, although I feel this is very good practice there was also bad practice within the hospital. I consider individuals with different religions and languages were discriminated against. There were no interpreters for different languages therefore the patients didn’t know what had happened or what was about to happen. I feel my values hinder those of the Care Value Base and I imagine my values will come across positively within my work placement. I feel my personal culture and experience has influenced me in many different ways in supporting users of services and others in health and social care settings. My parents have taught me from a young age to say please and thank you and to be respectful to others. I have grown up knowing these simple values and therefore it has influenced me to show dignity and respect to all service users. Although I am of a Catholic background and practice the Catholic faith, I went to an integrated primary school and secondary school with many different religions and cultures. I now have an understanding of other cultures within health and socials care settings and I am able to accept other religions and their beliefs. I believe this have had a positive influence on my personal culture and experience. When I was in primary school, I met my best friend, he was homosexual. My parents were quite weary of this as they didn’t like the way he dressed and  acted. They came to the terms of his sexual orientation and accepted him; because I have had the privilege of meeting him it has allowed me to open my eyes to all sexual ordinations. When working and supporting users of health and social care service I wouldn’t mind what sexual ordination the service user was, I would not discriminate against them. I would promote and uphold my values to protect them from harm. From experience I know many people have been discriminated on because of their gender. Some individuals will not be chosen for a particular job because they are male/female. Service users are also judged on their sexual ordinations, recently in the news according to Poots, Northern Irelands Health Minister he said that all gay men are not allowed to give blood. I feel this sexual ordination is being discriminated against, it is very bad practice and defeats the purpose of legislation created to protect individuals from this happening. I will promote and uphold my values to protect individuals from being discriminated against. http://www.bbc.co.uk/news/uk-northern-ireland-15014823 I think a pedophile and a murder would cause a barrier in the care setting I am working in. I have grown up knowing that they are bad from family, friends and the media. This may affect and hinder my work but as I am now aware of this negative point I need to work on this barrier. I can not make an assumption until I work and understand them, until then, I will try not to judge this group. New developments and changes to personal values can have a major impact on working in the Health and Social Care sector. Firstly a new development of mine is starting a new course; I have met new people and got to know them. Working in different practices can impact work in a care setting, partnership can be developed and new skills can be gained. I have started a new placement in Ceara School, I am very excited to see if it is the right area of health and social care I want to do further studying in. I feel this experience can be very education and rewarding. This experience will help me in my future and will give me a good start. I can now see that it is the first time I have looking at my values thoroughly and reflected on them, I  will challenge my values to become a better professional. I feel guest speakers were a new development of mine, they give me an insight into their organisation, and they also give me information on how I could get work experience. New developments and changes to my personal values can benefit the service user. I could reflect more in action rather than later, use communication more effectively and user my initiative in different situations. To conclude I believe that personal values is very significant in influencing my own work in the health and social care sector. I have found that my values are similar to the values of the Care Value Base and the Northern Ireland Social Care Council. I have found that there is legislation to protect individuals from unconfidentiality and anti-discriminatory practice also to promote dignity and respect, effective communication and culture and beliefs. I have also explored my new developments and what changes I could make to my personal values to create more effective and efficient care.

Human Growth and Development Essay Example for Free

Human Growth and Development Essay The average child begins to walk between? (C) 11and12months Source: page 85 5. According to Piaget, adaptation is made up of the two processes called? E) Accommodation and assimilation Source: internet 6. The fact that parents will provide less direction to a child who begins to show competence on a task, supports the theory of? (D) Vygotsky Source: chapter 7 7. According to the information- processing approach, children’s memories improve with age m because? (A) They get better at organizing information Source: page 26 8. Jane digs a hole in the sandbox while Jim, who is sitting next to her, fills his bucket with sand they share the shovels in the sandbox and talk about school they are engaged in? Associative play Source: internet 9. Which of the following research methods is most often used to study rare or unique situations or behavior? (B) Psychosocial Source: page 33 10. Which of the following theories describes stages of development? (C) Discontinuity Source: page 269 11. Which of the following is an example of instrumental aggression? (A) Sara pushes Joy out of the way so she can get a toy she wants to play with first Source: page 269 12. According to statistics, which group commits most of the child abuse in our country? Which theoretical perspective assumes there is a bidirectional relationship between the person and the environment? C. psychobiological Source: internet 14. A problem with longitudinal research is? C. subject to drop out Source: page 36 15. Students who have developed a mastery orientation would attribute a good grade on a test to their ability; and a bad grade on a test to? (D) Lack of effort Source: internet 16. According to recent research, which of the following has shown a correlation with age, but is NOT found only in older people? E. wisdom Source: internet 17. Compared to peer groups in middle childhood, adolescent peer groups? C. are more structured and exclusive Source: page 332 18. Which of the following indicates the -presence of empathy? C. Mollie laughs when she sees something funny on television Source: internet 19. among the parenting styles that have been studied by Baumrind, which of the following is associated with the most negative impact on development? B. authoritarian Source: page 253 20. Which of the following statements about physical growth is true? A. Physical growth is rapid during infancy, slows during early and middle childhood, and then rapid again during adulthood. Research on the growth hormone (GH) has shown that? E. vitamin C can simulate GH productivity in the body Source: internet 22. Researchers have studied the impact of late versus early maturation on adolescents ‘adjustment. Which of the pairs below have been shown to have the best adjustment outcomes? C. late maturing boys and early maturing girls Source: internet 23. One theory of biological aging suggests aging is inevitable and is caused by? C. wear and tear from normal use Source: page 538 24. An effective treatment for the side effects of menopause is? The type of hearing loss associated with aging is loss of sensitivity for C. high frequency sounds Source: page 545 34. One reason older adults experience declining eye sight is? B. a decrease in the size of the retina Source: page 543 35. Which of the following statements represents the learning approach to language development? C. Children learn language by formulating and testing hypotheses about the meaning of words and the rules of their combination. Source: internet 36. Which of the following is an example of over regularization in language development? D. We, Mommy and I went to the store. † Source: internet 37. Billy sees a beach ball and says â€Å"ball. † He sees a basketball and says â€Å"bait† He sees a soccer ball and says â€Å"baL† Finally he sees a globe on a desk and says â€Å"ball† Calling the globe a ball is referred to as? A. Categorization Source: internet 38. Noam Chomsky argued that the ability to learn language? C. is positively correlated with intelligence Source: internet 39. The first stage of language development is B. babbling Source: internet 40. An indication that we are born prepared to acquire a language is the fact that A. nfants can discriminate among all of the speech sounds used in all of the world’s languages even better than adults Source: internet 41. Studies of intelligence in adulthood have shown A. while there is some decline in information processing, there is some stability in fluid and crystallized interference Source: internet 42. Sibling rivalry tends to be worse during B. early childhood Source: page 259 43. Compared with children who have siblings, only children D. does better academically Source: page 261 44. Although the rate of divorce is high, the rate of remarriage is also high. This leads to a large number of reconstituted families referred to as B. blended families Source: page 607 45. A sexual offender is more likely to target A, an early maturing child Source: internet 46. one way to help children adjust to divorce is to? A) minimize the conflict between parents after the divorce Source: page 261 47. Researchers examining cultural influences on self esteem have found that (A) Chinese and Japanese children score lower in self-esteem than American children Source: internet 48. Children display learned helplessness if their parents C) set high standards of achievement for them, but also communicate e belief that the child is not very capable

British Airways Internal And External Environment

British Airways Internal And External Environment British Airs has chosen as its competitive strategy to be focus differentiated. This is supported by the fact that since the mid 1980s the company determined that they needed a more dynamic, customer-focused and service driven culture. Furthermore, the company stated in its 2008/2009 annual report that its objective is to be a high-performing, market-focused, global premium airline. Among its objectives, it wants to be the worlds leading global premium airline; be the airline of choice for longhaul premium customers; and deliver an outstanding service for customers at every touch point. Moreover, in order to analyse if the company is supporting its strategy, it is important to analyse its value chain and how the company can creates value to its customers. In its operation, B.A is outsourcing some activities, for example catering, therefore they can focus on their core business, and also they can save costs with employees and avoid problems with strike. (Guys on this point, reviewing the case study, that the franchises do not not contribute to support their strategy of differentiation). B.A has also created a subsidiary OpenSkies to be more competitive in the transatlantic routes, due to the fact of being a new company, they can hire new employees with different salaries and benefits from B.A. B.A has also created the Terminal 5 which is very modern and with a lot of technology, therefore they can reduce costs mainly with employees and it also a mean to reduce the problem of possible strikes. This terminal does not depend too much on employees force. Furthermore it helped the company to improve its efficiency and offer better service. On services, the company has invested to achieve its objective of serving outstanding services. Some examples are a Club World Cabin, which offers more comfort and privacy, on all its Boeing 747 and on half of its Boeing 777; Two-by-Two seat configuration in its Club Europe; Galleries lounges at terminal 5 and 3 in Heathrow, Milan, Vancouver and Johanesburg; Check in from mobile and PDA; In flight entertainment system. Its Human Resources activities can represent a critical aspect from its value chain. In one hand, the company has invested in world-class hospitality and customer service training (annual report); on the other hand to support its objective of reducing costs, the company has progressively cut the number of employees and their benefits (such as reduction on their pensions), which has generated a turbulent relationship with its employees, mainly with the trade unions. As an example, due to the 5000 jobs cut in its backroom operation, the cabin crew went on strike in August 1997. They are reducing the pensions, they are hiring new employees with different salaries which create employees conflicts, affect motivation and they have strikes. Firm Infrastructure: They changed the management style in the mid 1980 to be more flexible. However, more recently they are becoming more toughened due to the competitive. They are trying to manage the efficiency of the employees with the clocking-in system; they are also trying to reduce absenteeism. Apart from this, employees fell bulled. Therefore, it seems to be more autocratic. We can also support this with Terminal 5, they just decided to start the operation but employees were not prepared. Strategy Sustainable it is not sustainable The company is focusing on reduce costs and maximizing profits to deliver the results expected by the shareholders. However, on the other hand, this strategy is impacting the employees. They are reducing the pensions, they demand more performance, they dont want to give pay risen, they want to reduce the number of employees, thus this will impact the quality of the service. Therefore this does not support the strategy. Evaluation of Strategy: Primary evaluation index is performance if it has grown and if it has been profitable; However Rumelt indicates three questions to evaluate depth the strategy, to appraise more fundamental factors and trends which will guide the company for success: Are the objectives appropriate? Are the major policies and procedures appropriate? Do the results obtained confirm or refute critical assumptions on which the strategy rests? The strategy needs to be consistent (goals and policies); consonant (it needs to represent an adaptive response to the external environment and critical changes); it needs to create competitive advantage and it needs to be feasible according to resources. We have set our sights on being the worlds leading global premium airline. We have five key goals. They are to: Be the airline of choice for longhaul premium customers; Deliver an outstanding service for customers at every touch point; Grow our presence in key global cities; Build on our leading position in London; and Meet our customers needs and improve margins through new revenue streams. Background and Introduction British airways were founded as aircraft transport and travel (ATT) in 1916, and soon on after the World War I the first international scheduling air service were launched between London and Paris. 1939 its principal competitor were Imperial Airways and the government nationalized both company from British Overseas Airways (BOAC). The BOAC were operation just in Long Haul flight and for short haul another new company were operation, British European Airways (BEA). In 1974 after the BOAC has a great knowledge about long Haul Flight (US, Japan, and so on) and BEA has a great knowledge about short haul flight the both companies merger, became the British Airwyas. (DataMonitor, 2009). Business agreement between BA AA Iberia 2008 British Airways is one of the worlds leading scheduling premium international airlines, during FY2009 British Airways earned  £8 billion in revenue, down 11% on the last year. Passengers represent 87% of the revenue, 7% Cargo and 6% form other activities, (annual report BA, 09). With 245 aircraft makes one of the best fleet services in actuality. British airways serve more than 300 destinations worldwide. The company carried more than 33 million passengers and 777,000 tonnes of cargos destinations throughout the work during fiscal year 2009. British airways also provides another types of services to other airlines including cargo handling at airports, airframe maintenance, computer and communication services and consultancy services. (datamonitor, 2009). British airways has a objective to be the biggest airline company in the world, and the airline industry is consolidating at an accelerating pace. In order to do this, merger with Iberia and plan to join business with American Airlines are examples of the era for international aviation. But these deals are always in focus on benefit its costumer. (Annual Report BA, 2009) British Airways during March 2009 launched a low-cost airfare sale with price starting to $478 between London to New York and also develop its popular Europe for Free that is a program offering low-cost fares and two free hotel nights in same seven selected cities on the Europe continent, (datamonitor) Appendix 01 -Timeline British Airways Macro environment Analysis According to Lancaster (2008) companies are inserted in a macro environment composed by different factors or forces which have an impact on their operations. Some of these factors are closer to the company such as suppliers, intermediaries, distributors and so on, which he denominate proximate macro environment. There other factors have a wider prospect, such as legal, cultural, economic, so on, but can also impact companies results. Political Factors Almost every aspect of running an airline is governed or influenced by tight regulatory controls. This varies from the routes companies can fly, the business partners they can cooperate with, the airport slots they can use, the fares they set and the infrastructure costs they pay. Strict rules also govern safety and security and the management of their environmental impact. (XXXXX) Terrorism is another political problem which affects companies, one example are the attacks which occurred in the U.S in 2001, which reduced the demand for flights and also demanded from companies more investments on security measurements and policies to rebuild consumers confidence. (XXXX) Economic Factors Airline companies were direct affect by economic recession when in 2008 were the worst experience has ever faced in especially US and Europe. The global recession has affect in both cases passenger and business people in air travel. This aggravated its pension deficit and it also impacted its demand because many companies are trying to reduce the costs with travelling; instead they are trying to use communication technology as teleconferencing. Although the price oil has fallen from 2008 were the oil price was $147 a barrel. (Key data) Appendix 2 UK residents visits overseas by air by Country visited (000) Currency changes are another problem. For BA the pound weakens impacted its costs due to many of them occur in dollar or euro. Other factors which can impact either B.A costs base or profits are oil prices fluctuations and increase unemployment which impact consumer confidence. Social Factors Ageing fastest increase in the oldest old Population by age, UK, 1984, 2009 and 2034 The graphic above describe how the UK trend populations are going, over the last 25 year the people aged 65 has increased from 15% in 1984 to 16% in 2009, increase of 1.7% million people, in other words, UK population is ageing. On the same period the young population has decreased from 21% to 19%. http://www.statistics.gov.uk/cci/nugget.asp?id=949 Analysis this graph, it is possible to understand that people are focus on their career and probably having just one children or in some case no one, and the consequence is young population decrease and old population increase. British Airways can take advantage of this situation because people in this age may want to enjoy the live travelling, visit some friends and so on, and British Airways can bring this customer to it, and this type of customer possibly will pay to better services and better company, and business class for this customer are the best option to British Airways introducing them. Appendix 3 Unemployment rate According to graph above, the UK Unemployment rate despite is getting a small better still so high, and this factor impact direct on British Airways, because whist people have no job it is difficult to this people travel by plane. On the other hand, people aged 16 to 54 had has been a significant increase since 2009, and may can bring more customer to British Airways. http://www.statistics.gov.uk/cci/nugget.asp?id=12 Technological Factors Price comparison using the internet Online booking services and check-in It is good because young peolpe prefer to used, but old people dont like this new techonolgies The technology has created a lot of benefits for consumers. In the case of airline industry, now they can use comparison websites, which has contributed for their bargaining power; On the other hand, online booking beside facilitating customers, companies do not need to pay to agencies anymore (intermediaries). Furthermore, British Airways can also reduce the number of employees because it is possible to use more machines than people and BA improved its efficiency, as an example the clocking-in system implemented by BA to control employees hours, and It also creates new ways of communicating with customers. (XXXXX) Environment Factors One of the British Airway strategic is reduce issue that affect the environment, in order to this, British Airways chose to engage in CSR (Corporate Social Responsibility) to help achieve the company strategic, CSR also can help British Airways to identify risks to health, safety and environment, this strategic also can attract more investors and grow the company. CSR CASE STUDY According to Convention for Climate Change and the Kyoto protocol, one big issue to solve is the carbon emission. And airlines companies have a high contribution in carbon emission. So, in response to this British airway decided to develop a program to solve this issue and the first target was fuel efficiency to reduce in 30% between 1990 from 2010. Doing this action the saving represents 50m tonnes of carbon diode (CO2). The British airway has great reduction in carbon emission that the carbon emission saved can then be sold for other companies, which needs to go above its carbon emission. CSR CASE STUDY Furthermore, another crusial point to British Airways is the noise pollution, to minimize this issue the company is inventing in quieter aircrafts and changing the way that its fly, the target to reduce the average noise per flight is around 15% by 2015. The people who living near to Heathrow are the people more affect with the noise but British Airways reduced around 30% the noise between 2008 and 2009. (annual report BA, 2009). Natural disasters and weather conditions can impact the operations. These issues can impact on costs and consequently the companys profit. Volcano ashes Legal Factors During March 2010 British airways announce a decline in passage number; the decline was so high that was compared with the month after September 11 terrorist attacks. It was the worst march in more than a decade for passenger numbers, and the British airways strategic were cuts some its operational capacity. But the consequence was worst it. Because became a Cabin-Crew Walkouts that generate around  £45m loss to British Airways. When more than 47% of the flights were cancel in Heathrow airport. On the other hand, during the same time Ryanair Reported that the passenger number has increased 13%. One of the reasons from that is probably the no-frills. (financial Times, 2010) Beside all the legislation which reflects the heavy regulatory control governments have over airline industry, companies are also impacted by employment relations laws and recognition of trade unions. In the case of BA this has represented a lot of problems due to the strikes conducted by the employees. Beside the impact on image, the company has incurred significant losses. Other legislation which can impact its strategy is the restrictions on mergers and acquisitions. (XXXXX) Meso Environment XXXXXXXXXXXXXXXXXXXXXXXXXXXX Competitive rivalry The competition is very intense. Generally the main competitive factors in the airline industry are factors such as, customer services, safety record and reputation, price, routes services, in-flight entertainment systems and frequent flyer programs, flight schedules, capacity, types of aircraft, code-sharing relationship and so on. (datamonitor) Short haul market BA has a lot of competitors, mainly Easy jet and Ryanair, and on this type of flights is more difficult to have differentiation. Product and service are easily replicated and it is difficult to achieve consumer loyalty, On the other hand. Long haul market with the OpenSkies changed the competitive landscape. Five new companies have slots in Heathrow to fly to U.S. (XXXXXXXXXX) New Entrants In the airline industry new entrants are low because there are significant barriers to enter. It requires high capital investment, there are also high regulatory requirements, it is a high competitive environment, it offers low profit margins, it takes more time to have the return on investment, and Slot spaces are expansive and the barriers to exit are high. (XXXXXXXXX) Substitute On short Haul routes, airlines companies have a great competition with on the ground. Train operations in UK are taking a bigger share of the air, principal because the infrastructure has suffer improvements and minimize journey times in lines such as West Coast mainline. Although Eurostar is disrupt by snow and freezing weather in January, the company still in increase around 1.2% more passenger in 2009, at the same time demand for flight between London to Brussels and Paris fell b y 14%. (Annual Report BA, 2009). Power of Buyer British Airways through a strategic sourcing process produce services and goods, using benchmarking to make sure that they will achieve maximum value, for both parts such as suppliers and purchase. During the 2009 year , the company reviewed all its spending with 500 top suppliers who account around 94% of total annual external spend, in order to this, British Airways re-structure all its commercial deals and the result was a considerable saving over this period. Power of Suppliers Suppliers have high bargaining power, there are basically to suppliers of airplanes: Boeing and Airbus. And they are restricted by sole supplier of fuel in the airports. (XXXXX) Micro Environment Analysis XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Strengths British airways has some important resources and capabilities such as: a fleet of about 250 airplanes and more than 300 routes; It has an international customer database; It has financial resources, according to datamonitor 2009 report, the company has increased its revenues since 2005 and in 2008 the company had 10% of operating profit margin. The company has slots in the main airports; The company has created two subsidiaries: OpenSkies and BA City Flyer; It has also established some important alliances (OneWorld alliances) and it has franchised some routes. These resources and capabilities are valuable and can help the company to react against some threats and capitalize on opportunities. However they cannot be rare and inimitable depending on the competitors available resources. On the other hand, British Airways have some unique resources and core competencies which are more difficult to imitate, are more rare and represent an important value for the company. British Airways is the only company with access to terminal 5 in London Heathrow Airport, one of the main airports in the world. BA has also a reputable brand image recognized globally and reinforced by its long-standing existence within the industry. Through its subsidiary OpenSkies has offered a 32-seat all premium service from London City Airport to New York (Annual report). British airways has a constantly increase in its revenue since FY2005 to FY2008 (HERE I NEED TO SHOW WITH GRAFICS, WHY THIS LAST YEAR THE COMPANY DECREASE?). British Airways has focus on operational services such a punctuality and costumer services, important factor to achieve this aim is Terminal 5 at Heathrow. It is allowing British airways to provide customer with a completely level of services in a highly efficient way. Furthermore, an important strategic for the company is investments in its fleet, and  £100 million is using to develop and modernise its first cabin and the customer feedbacks is brilliant. Costumer likes its idea because it is what costumer is looking for, more comfortable beds, space, privacy and everything is British style. (annual report BA, 2009) British airways has a excellent fleet base operation and has its robust route network. The company is operating with 245 aircraft in service. (HERE A NEEDS TO SHOE WICH AIRCRAFTS AND COMPERER WITH COMPETITOR). Although, diversity fleet operation help the company to achieve their advantages over their competitor and to be effective utilization of its asset base. In addition the British airways have just order two airbus A138 and six Embraer E190SR and five E170 aircraft to replace RJ85 and RJ100 Aircraft. Which are currently operated from City airport. Furthermore, the British airways has carries more than 33 million passenger per year. (HERE I NEED THE INFORMATION HOW MANY PEEOPLE PER YEAR) BA focuses on offering online services to preserve old customers and to attract new customer. The e-services were important factors that helped British airways to reduce costs and increase revenues. Furthermore, the e-services helps costumer to book hotels, cars all through the website. Third of all companies booking was sold by ba.com. in order to do this, British airways introduce a new tool that is capable to upgrade their booking at any time between buying a ticket and checking on-line. Other facility it is access in real time the arrival and departures information through their mobile, which is useful tools for business people. (Datamonitor, 2009) Weakness British airways has a high debt obligation in FY 2009, the amount is around  £2,382 million, an increase of  £1,072 million in comparison to FY 2008. The increase in net debt included  £554 million due to the retranslation of foreign debt. High debt make more difficult for a company to pay its principal and interest with respect to its obligations. In addition, can reduce the British Airways ability to use cash flow to fund working capital and other general corporate requirements. Furthermore, high British Airways debts difficult to planning and reaching to change in business and industry. (datamonitos, 2009) British airways is one of the biggest airline company in the world but 62.5% of the revenue came from European Market (data monitor, 2009). And it is not good business depends too much of a specific market. Because if the continent has an economic problem the company for sure going to be serious problem. Appendix 5 GDP Nominal According to Nominal GDP, 30% of the world nominal GDP came from Europe. So it is a good strategic from BA focus on this market. But there are some problem mentions above. Appendix 6 klj According to PPP GDP, British airways should be focus on other countries to try to improve their revenues. In some countries such as China, Japan, India, Brazil and so on, there is a great chance to increase the revenues. On the other hand, The European population has a high number of retender people that increase the probability of this people to travel (long haul flight) to enjoy their live. (here i need to find the reference. Again,, heheh) Opportunities British airways to try to improve its revenues were focus on business agreement with other airlines companies. British airways, American Airlines and Iberia have signed a joint business agreement in 2008 on flight between North America and Europe and part of the plan it is expand their global cooperation. This relationship was created to benefits customer to increase flight schedule and more fly option to travel to whore world. (annual reports BA, 1009) OneWorld Global Alliance it is another (HERE I NEED TO EXPLAN WHAT IS ONEOWRDL) Another opportunity to business is the Open Skies between EU and US, because British airways can significantly increase its number of destination choices that the airlines can offer for the customers. Although, Airlines are applying for EU-US anti-Trust Immunity, where London Heathrow is open to any US or EU Airline that wants to fly to US and where the rival alliance have immunity. In order to this, the airlines companies also can expand customer choice by supporting more routes that it is not be economically viable for the airlines companies. This strategic can increase the opportunity to British Airways to provide a better services for its customer and improve its business as well. (datamonitor, 2009). Threats The global recession has a high impact over on Airline industry, according to GDP growth rate has a declined from 5.1% in 2007 to 3.1% in 2008. Due the crises many Airline companies had financial loss and the principal affect class were the premium passenger because companies decided to cut business travel to save money, a recent survey suggest that 47% of business travel will take fewer travel in the year ahead. So, Global economic is affecting British airways where the company focus main on business travel. (datamonitor, 2009) Over the latest years the Airline industry has been affected by global recession and drop in air travel and the airline companies strategies are merger and joint venture, recent examples such as Delta and Northwest Airlines in October 2008, between America West Airlines and US Airways in September 2005, American Airlines acquired majority of Trans World Airlines assets in 2001. In Europe market some consolidation is happens too, such as Vueling and Clickair in Spain, Alitalia and Air one in Italy, Lufthansa acquired Brussels Airlines and British Airline BMI and Austrian Airlines. Other merger or joint venture with domestic and international market can affect directly British airways revenues. (datamonitor, 2009) EU-US Open Skies Agreement has had a high impact on Long Haul Flight, during the first phase of the Open Skies at Heathrow, the competition has change on transatlantic routes, US Carriers Delta, Continental and US Airways have commended new flights to Heathrow offered more than 100 services per week. Other important markets are being liberalised is Canada, and others countries such as Australia, New Zealand and Brazil are going to be the next to suffer the Open Skies. (annual Report BA, 2009). Strategic Analysis British Airways main strategic is become the worlds leading global premium airline. And to achieve goals its focus on make the cost base more efficient but making customer service an important part of this long-term vision. These are import factor to create a sustainable and profitable future for business, benefiting our customer, colleagues and shareholders. (annual report BA, 2009) Global, offer destiny a across the world making individuals and business travellers want to choose British airways to travel for wherever their wants. (annual report BA, 2009) Premium, certify that all its customer take pleasure in use unique premium service, and that their costumer make out the service and can pay more for it. (annual report BA, 2009) Airline, Always develop new products and services to be always serving well its costumer. (annual report BA, 2009) Mission The mission of the group is to deliver service that matters people who value how the fly. British Airways has objective to be the Airline of choice for Long Haul Premium customer, Long Haul flight market is the key to its profitability but always with a strong presence in economy and short haul segment and always focus on bring an excellent service and the best global connectivity for its customer, British Airways has a strategic to build presence in all top global cities through expanding and airlines partnership. (annual repost BA, 2009) Another value to BA is deliver an excellent service for customer at every touch point, to achieve this aim all the cabin staff have been receiving training such as service style to all passenger receive a premium service on all routes and classes. (annual repost BA, 2009) BA has an important objective to grow its presence in all key global cities in the world to offer the best global connectivity for its customers. The company want to be present in the top cities and also to expanding networking through partnerships. (annual repost BA, 2009) London is the worlds biggest competitive international air marketing in the world, Build on its leading position in London Airline continuous to been the core for its business to achieve this objective British Airways has the government helps, however, the company going to enhance this by building profitable ancillary services that offer customers great value and re-enforce its brand. (annual repost BA, 2009) BA has essential to know what its customer needs and improve that through new revenue streams based on its core of business, although, BA building profitable auxiliary services that offer customer great value and re-enforce its brand. However, the company want to develop new products and services which exploit its assets and capabilities. (annual repost BA, 2009) British Airways Business Plan British Airways business plan is build around the world a Global Premium airline for long haul flight, and to achieve its objectives British Airways has a structure in five factors: Colleagues, Customer, Performance, Excellence and Partnership. (annual report BA, 2009) FOCUSED ON OUTSTANDING CUSTOMER SERVICE Colleagues What can British Airways to do improve its business and how can they work together to achieve that, and how the company can develop its people to achieve their performance. (annual report BA, 2009) Customer What British Airways can do to outstanding experience for its entire customer, they will monitor carefully all the opportunities and try to adjust capacity as economic condition allow, another strategic is reduce flying outside the peak periods to reduce costs and maintain the quality and services for its entire consumers, the company intend to develop more flying during the holidays businesses to give the customer more opportunities to fly. In addition, the new Boeing 777-300ERs will arrive soon to improve its fuel efficiency and environmental performance. (annual report BA, 2009) Performance What British Airways can do to improve its financial performance and deliver for its shareholders, the company will build on record-breaking levels of operation performance through continuous improvement of the way its plan and control the operation. The company will extend the successful Terminal 5 at Heathrow to more of its services through developing of the second satellite Terminal 5C that going to open in 2011. (annual report BA, 2009) Excellence What British Airways can do to maintain and improve its operation performance and the quality of its processes. One of the strategies is implement joint business agreement with American Airlines and Iberia. Doing this can the company offer for its customer better services such as improve flight schedules, deliver enhanced and disruption management. Partnerships going to be developing such as those who were announced this year with Indias Kingfisher Airlines and the Russian carrier S7, to improve its position in the global cities in whole world. (annual report BA, 2009) Partnerships What British Airways can do to work with other Airlines companies business, with its principal suppliers and the communication that is based on economic environment and challenging industrial relations, for the next years British Airways will work to make better to engage across the company rallying our colleagues with drive towards ever greater customer services. The company will continuous to invest in make targets to improve its way to manage its talents with focus on develop new front-line leaders. (annual report 09 Vision Objectives British airways have many objectives such as, improve employee and customer Satisfaction, increase revenue, Maintain competitive strength in the industry, improve fuel efficiency and develop especial equipments for disable people. HERE I NEED IMFORMATION ABOUT HOW MANY PEOPLE ARE FLYING PER YEAR) Another British airways objective is maintain customer loyalties and sustain their dominance in the airline industry. (executive report, mar binns, 2007) According to Annual report 2010, the merger with Iberia is a good deal both for long-term sustainability of the business and for customer, because they can together increase their networks, one is strongest on the North Atlantic and Asia and other is strongest in Latin America. Together they believe can realise around  £400 million in synergies from the fifth year. BA strong believe in the synergies can realise its resources on this highly competitive route will be good for customers, shar

The Truth Behind Coffee Essay -- Argumentative Persuasive Topics

The Truth Behind Coffee      Ã‚  Ã‚   The picture may seem familiar. Tumbling out of bed and stumbling around in the kitchen-you begin your day. But wait. It cannot begin properly without that daily ritual, the morning cup of coffee. The aroma swirls throughout the room. What can compare to the richness and fullness of that first cup of coffee?    Americans lead the world in coffee drinking, consuming an average of 3.4 cups per person per day (Pennybacker 18). Gourmet coffee houses are sprouting up all over the place. But what is the real story behind this dark brown liquid? Is it as innocent as it first seems-just a pleasant morning pick-me-up? Unfortunately it isn't. Much of today's coffee is grown in such a way that it damages the environment, although it has been proven that there are far less harmful methods.    Coffee grows only in the tropics, in Mexico, Central and Latin America, Indonesia, and Africa. The field must be at an altitude between 3000 and 5000 feet with a temperature between 65 and 70 degrees Fahrenheit. For optimum growth, coffee must have shade from nearby trees and overhead growth, but it also requires at least two hours of sunlight each day ("Shrinking Shadowland" 60). These are the only requirements nececssary for coffee to grow well. Coffee comes from small green beans that are really pits of a fruit resembling a cherry. The morning coffee poured into a mug comes from a small tree (or bush) that grew for seven years before it bloomed and grew the fruit that held the beans. After one of these trees produced one pound of coffee, its life was over ("Shrinking" 61).    It was in the eighteenth and nineteenth centuries that coffee seeds from the Middle East took to the fertile soil of... ...n one percent of the 6.3 billion pounds of coffee imported into the U.S. each year (Pennybacker 19).    The merits of full-sun coffee plantations don't even begin to measure up to the benefits of shade plantations. Shade plantations benefit both the workers and the environment. The few extra dollars paid for organic coffee might make the difference between seeing that black-throated green warbler in your yard again next spring or not.       Works Cited Pennybacker, Mindy. "Habitat-Saving Habit." Audubon Nov./Dec. 1997: 18-19. "Shrinking Shadowland." Utne Reader. Nov/Dec. 1994: 72. "Why Migratory Birds Are Crazy for Coffee." Smithsonian Migratory Bird Center. 1997. Smithsonian Institution. 24 April 2000 <http://www.si.edu/smbc/fxshts/fxsht1a.htm>.    Wille, Chris. "The Birds and the Beans." Audubon Nov./Dec. 1994: 58-64.    The Truth Behind Coffee Essay -- Argumentative Persuasive Topics The Truth Behind Coffee      Ã‚  Ã‚   The picture may seem familiar. Tumbling out of bed and stumbling around in the kitchen-you begin your day. But wait. It cannot begin properly without that daily ritual, the morning cup of coffee. The aroma swirls throughout the room. What can compare to the richness and fullness of that first cup of coffee?    Americans lead the world in coffee drinking, consuming an average of 3.4 cups per person per day (Pennybacker 18). Gourmet coffee houses are sprouting up all over the place. But what is the real story behind this dark brown liquid? Is it as innocent as it first seems-just a pleasant morning pick-me-up? Unfortunately it isn't. Much of today's coffee is grown in such a way that it damages the environment, although it has been proven that there are far less harmful methods.    Coffee grows only in the tropics, in Mexico, Central and Latin America, Indonesia, and Africa. The field must be at an altitude between 3000 and 5000 feet with a temperature between 65 and 70 degrees Fahrenheit. For optimum growth, coffee must have shade from nearby trees and overhead growth, but it also requires at least two hours of sunlight each day ("Shrinking Shadowland" 60). These are the only requirements nececssary for coffee to grow well. Coffee comes from small green beans that are really pits of a fruit resembling a cherry. The morning coffee poured into a mug comes from a small tree (or bush) that grew for seven years before it bloomed and grew the fruit that held the beans. After one of these trees produced one pound of coffee, its life was over ("Shrinking" 61).    It was in the eighteenth and nineteenth centuries that coffee seeds from the Middle East took to the fertile soil of... ...n one percent of the 6.3 billion pounds of coffee imported into the U.S. each year (Pennybacker 19).    The merits of full-sun coffee plantations don't even begin to measure up to the benefits of shade plantations. Shade plantations benefit both the workers and the environment. The few extra dollars paid for organic coffee might make the difference between seeing that black-throated green warbler in your yard again next spring or not.       Works Cited Pennybacker, Mindy. "Habitat-Saving Habit." Audubon Nov./Dec. 1997: 18-19. "Shrinking Shadowland." Utne Reader. Nov/Dec. 1994: 72. "Why Migratory Birds Are Crazy for Coffee." Smithsonian Migratory Bird Center. 1997. Smithsonian Institution. 24 April 2000 <http://www.si.edu/smbc/fxshts/fxsht1a.htm>.    Wille, Chris. "The Birds and the Beans." Audubon Nov./Dec. 1994: 58-64.   

Herman Melvilles Billy Budd - Billy Budd as Allegorical Figure :: Herman Melville Billy Budd Essays

Billy Budd as Allegorical Figure An allegory is a symbolic story. Herman Melville's Billy Budd is an example of an allegory. The author uses the protagonist Billy Budd to symbolize a superior being who has a perfect appearance and represents goodness. Melville shows the reader that a superior being can be an innocent victim of evil and eventually destroyed. In, Melville's Billy Budd, the main character is an allegorical figure who symbolizes all goodness in men. Billy Budd's image is symbolic. He symbolizes one who is perfect in appearance. Budd is strong and handsome. He is the center of attention and compared to the "Handsome Sailor." (THAAL, pg. 2512) Melville uses an allusion to compare the "Handsome Sailor" and the eye of the constellation Taurus. His comparison also shows that Billy, like the "Handsome Sailor," is popular. Also, the comparison with the "Handsome Sailor" shows Billy as a handsome character. A comparison is also made between Billy and a "mighty boxer or wrestler." (THAAL, pg. 2513) The author wants the reader to see that Billy has strength as well as beauty. He also goes on to make an allusion between "young Alexander", Alexander the Great, and Billy to create an image of a powerful figure. (THAAL, pg. 2513) Melville compares Billy's physical appearance to that of Alexander the conqueror creating an image of a superior being. Billy is an "honest soul" and wants simple peace and quiet. (THAAL, pg. 2514) The simple peace that he seeks may represent the romantic view of a noble savage, who has goodness because he is untainted by the corruption in society. Melville has interest in the noble savage and creates Billy Budd to represent this idea. Billy seems naturally good with no sins in his character. He lives a simple and serious life. For example, when Claggart makes fun of him, Billy does not understand the "humor" in his statement. (THAAL, pg. 2532) Another example that shows Billy's simple character fearfully witnesses a flogging. Billy has never experienced punishment and is afraid of this unknown. He is also naive about evil. When told, by the Dansker, that Claggart, the master at arms, is down on him, Billy is doubtful of the Dansker's words. He replies by saying: "What for?

Andy Warhol – Paper

Consumerism can best be defined as the promotion of the consumers' interests and the theory that an increasing consumption of goods is economically desirable. Andy Warhol was amongst many other artists who were attacked for their open embrace of consumerism. He liked the idea that consumerism could unify Americans' of all different backgrounds but he believed that there was a lack of creativity and originality in advertising. Warhol began to use everyday objects as his subjects' and built on the movement that was later to be recognized as one ignited by him, known as Pop Art.After Warhol moved to New York, work came quickly for him and within a year of arriving, he received huge assignments as an advertising artist for a variety of high standing clients such as Columbia Records, Tiffany ; Co. , Vogue, and many others (The Andy Warhol Foundation. ) Whatever Andy illustrated from shampoo to perfume, there was a sense of decorative originality and it made his work eye catching. He would place various objects in the advertisement and they always had a slight suggestiveness to them, one that businessmen would recognize and approve (Wren 7.Andy stated that he was paid well for his commercial art and whatever was asked of him to draw or paint he would do it, if they wanted corrections he would do it, and after all those corrections, the commercial art would have attitude and style. He believed that the process of creating commercial art was machine-like but it had feeling to it. Whatever he did was machine-like and it was that way because he wanted it to be, he believed that machines had less problems and he wanted mechanical depictions. Warhol was motivated by money and he wanted to be a businessman/artist.The goal of his art was to make a profit because â€Å"if business art doesn't support its own space, it goes out of business. † (Wren 12. ) Whorl's success as a commercial designer was due greatly to his ability to take the uneducated and unskilled collecto rs and throw them in to the most advanced and sophisticated social setting of professional alienation, this he called advertisement design (Sera 8. ) Then the idea of Pop Art came in to play. Andy Warhol became the symbol of Pop Art and almost single handedly modernized the aesthetic tradition in the art world (Fearer . Pop Art challenged the traditions of fine art by adding in the subjects seen throughout popular culture. Sometimes the subject of the Pop Art is removed from its context and combined with unrelated imagery and material. Pop artists created images that anyone walking down the street would be able to recognize in no time and because of this there was a sense of artistic piracy because these images were not coming from the artist's imagination but as something they see and select to make their subject. They were things that ranged from comics and shower curtains to liberties and bras.They were images of all the great things that abstract expressionists tried so hard to not notice at all (Wren 13. ) Andy believed that art should not be for the select few but for the mass of America to enjoy. When asked about one of his most famous paintings, The Campbell Soup Can, he said, â€Å"l wanted to paint nothing. I was looking for something that was the essence of nothing, and the soup can was it. â€Å"(Wren 21 . ) Although as Warhol said he prefers to leave his background as a mystery and whenever asked why he made a particular image he makes up a story.He seems to always forget the story he made up the day before and therefore has to come up with a completely new on the next day to satisfy another person's question. Andy Warhol bridges the gap between two primary poles in modern art and they are the formal/constructivist branch and the avian-garden branch (Mayer 32-33. )When creating art he would use silk-screens, which is a technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink.A fill blade is moved across the screen stencil, forcing ink into the mesh openings for transfer by capillary action ruing the stroke. Because Andy was not actually drawing on the piece of work, it lost all personal ties with the artist and when he would press the ink filled paper onto what would become the finished piece of work, the lines took an irregular form. Warhol uses repetition in his paintings to guide the on looker away from any feelings of empathy and intimacy. His style ends the need for interpretation because the surface of the work is a recognizable reality that still moves the viewers (Ere 9. Whorl's work can best be described using Plat's allegory of the cave that man is rapped in a shadowed realm and subjected to the delusion that the shadows are hardly distinguishable from the real world. In Whorl's paintings after-images of humanity are projected on a surface that has been altered through color and cosmetics so they become unlike real life. The reason he pai nted so withdrawn can be linked to his lack of social development when he was younger, he was unpleasant with his classmates, showed little to no appreciation or interest in anything, but he had always seemed to have a goal in mind.It is said that Warhol aimed to become eke Henry Matisse because he was so well known in his career that all he had to do was tear up pieces of paper and glue them together and they would become a masterpiece. Warhol aimed to have that world- wide recognition (Wren 12. ) He began to portray celebrities in his works of art. Although the works had very similar names, they were done in different fashions. This shows how Whorl's work began to progress and become increasingly experimental in such a short amount of time. Both paintings Double Liz and Double Elvis were done in 1963 and both were done with only the medium as a connection.For Double Liz, Warhol set two enlarged illustrations of Liz Taylor on a canvas that was primed with silver; there is hardly a contrast in themes and the figure blends into the background. He creates a rectangular form that is placed in front of the silver's background. Double Liz was printed on a single, continuous roll of canvas. When creating Double Elvis, he no longer wanted to show a surface tone and this painting shows Elvis slightly overlapping himself and his dealer Irving Blue was instructed to stretch and cut them to Whorl's desired taste. The two stars were united in an exhibition at theFreer Gallery. Warhol printed almost entirely on silver backgrounds during his most extreme phase of the exhibition's preparations which amortized his stars not on the â€Å"great silver screen† but in his silver silkscreen paintings (Can't 114-117. ) Warhol said, â€Å"No matter how good you are, if you're not promoted right, you won't be remembered. â€Å"(Wren 23. ) His statement is completely true and this is one of the reasons he took a liking to portraying celebrities in his images. If the celebriti es talked highly of him and created a buzz then he would be remembered Just as they would.Andy began his film career in the early ass's. He wanted to depict simple scenes of how people could meet each other and what they cool d discuss. Some films would be of Just one actor, smoking or eating, because people go to the movies usually to see the star. They were very raw versions of film. Andy wasn't doing experimental film; he was really experimenting with people and the way they behaved as a character. Warhol enjoyed making movies that had no script, especially no plot because if it had a plot and you have seen it once, then you wouldn't want to watch it again because you already know the ending.But if it is Just a conversation between two people, then you can catch things you missed the first time. A major theme in all of Andy work is that he enjoys seeing the same image or scene over and over again. He has been called boring because he likes the same things but whether it's in his prints or films, you can catch something new and different that you may have noticed the first time you saw them and it might evoke a different feeling upon seeing it again (Andy. The subjects of his movies were unlike those being made in the present day. They were really quite simple.What he created promoted the nonuser's interests, he created for himself but the public fell in love. Warhol was a visionary who used such a vague aspect of pop culture and turned it into a phenomenon. No matter which medium of art he chose to engage in, Whorl's themes centered on consumerism. His work was driven by the idea of being around celebrities and having money, Just a few years later he would become the celebrity and have the most expensive paintings sold in the United States. Works Cited Books: Can't, Hate. Andy Warhol The Early Sixties: Paintings and Drawings 1961-1964. Andy Warhol – Paper A fill blade is moved across the screen stencil, forcing ink into the mesh openings for transfer by capillary action during the stroke. Because Andy was not actually drawing on the piece of work, it lost all personal ties with the artist and when he would press the ink filled paper onto what would become the finished piece of work, the lines took an irregular form. Warhol uses repetition in his paintings to guide the on looker away from any feelings f empathy and intimacy. His style ends the need for interpretation because the surface of the work is a recognizable reality that still moves the viewers (Ere 9. Whorl's work can best be described using Plat's allegory of the cave that man is trapped in a shadowed realm and subjected to the delusion that the shadows are hardly distinguishable from the real world. In Whorl's paintings after-images of humanity are projected on a surface that has been altered through color and cosmetics so they become unlike real life. The reason he painted so withdrawn can be linked to his lack of social development when he was younger, he was unpleasant tit his classmates, showed little to no appreciation or interest in anything, but he had always seemed to have a goal in mind.It is said that Warhol aimed to become like Henry Matisse because he was so well known in his career that all he had to do was tear up pieces of paper and glue them together and they would become a masterpiece. Warhol aimed to have that world- wide recognition (Wren 12. ) He began to portray celebrities in his works of art. Although the works had very similar names, they were done in different fashions. This shows how Whorl's work began to regress and become increasingly experimental in such a short amount of time. Both paintings Double Liz and Double Elvis were done in 1963 and both were done with only the medium as a connection.For Double Liz, Warhol set two enlarged illustrations of Liz Taylor on a canvas that was primed with silver; there is hardly a contra st in themes and the figure blends into the background. He creates a rectangular form that is placed in front of the silver's background. Double Liz was printed on a single, continuous roll of canvas. When creating Double Elvis, he no longer wanted to show a surface tone and this painting shows Elvis slightly overlapping himself and his dealer Irving Blue was instructed to stretch and cut them to Whorl's desired taste. The two stars were united in an exhibition at the Freer Gallery.Warhol printed almost entirely on silver backgrounds during his most extreme phase of the exhibition's preparations which amortized his stars not on the â€Å"great silver screen† but in his silver silkscreen paintings (Can't 114-117. ) Warhol said, â€Å"No matter how good you are, if you're not promoted right, you won't be remembered. â€Å"(Wren 23. ) His statement is completely true and this is one of the reasons he took a liking to portraying celebrities in his images. If the celebrities tal ked highly of him and created a buzz then he would be remembered Just as they would. Andy began his film career in the early ass's.He wanted to depict simple would be of Just one actor, smoking or eating, because people go to the movies usually to see the star. They were very raw versions of film. Andy wasn't doing experimental film; he was really experimenting with people and the way they behaved as a character. Warhol enjoyed making movies that had no script, especially no plot because if it had a plot and you have seen it once, then you wouldn't want to attach it again because you already know the ending. But if it is Just a conversation between two people, then you can catch things you missed the first time.A major theme in all of Ands work is that he enjoys seeing the same image or scene over and over again. He has been called boring because he likes the same things but whether it's in his prints or films, you can catch something new and different that you may have noticed the first time you saw them and it might evoke a different feeling upon seeing it again (Andy. The subjects of his movies were unlike those being made in the present day. They were really quite simple. What he created promoted the consumer's interests, he created for himself but the public fell in love.

CIO Interview Questions

What shortcomings have you experienced with your management style? How do you use metrics to manage IT? What are some common metrics pitfalls? How do you balance tactical business demands with the need to stick to a long term strategy? What project are you most proud of? Can you give me a example of a project you were involved in that failed? How do you ensure a fair and competitive procurement process? How will you market IT to your peers on the executive team and to the CEO? Can you give me an example of a long term IT strategy you successfully implemented?How do you stay abreast of what your competitors are doing In the IT space? The focus of this paper Is to provide Insight on the role of Chief Information Officer In his day-to-day life In the office. It appears that at Cants the CIO has to deal with strategic and operations aspects of IT In a way that Is aligned with the business goals and strategies. It became clear that the CIO must be a good communicator and must have a busin ess background mixed with knowledge of Information Technology to be able to understand the business process exhaustively and find solutions to enable the business to operate efficiently.Overall, CIO needs to have three major skills: business skills, communication skills and leadership skills. No doubt there will be Internal and external challenges down the road as the CIO tries to change the perception of IT from Just keeping the lights on to providing a strategic value. At the end of the day, the CIO will have a great Impact Implementing the company's strategy and achieving Its goals. By balletomane How do you stay abreast of what your competitors are doing in the IT space?The focus of this paper is to provide insight on the role of Chief Information Officer in his day-to-day life in the office. It appears that at Cants the CIO has to deal with strategic and operations aspects of IT in a way that is aligned with the business goals internal and external challenges down the road as t he CIO tries to change the end of the day, the CIO will have a great impact implementing the company's strategy and achieving its goals.

Mental Disorder and Effective Treatment Methods

â€Å"Schizophrenia is a psychotic disorder marked by severely impaired thinking, emotions, and behaviors† (qtd. in Gulli and Rosick 1). Many people are confused or misinformed on this mental illness. 85 percent of Americans are aware of Schizophrenia, however, only 24 percent actually understand what this disorder is (Tartakovsky 1). Awareness and knowledge on Schizophrenia can help lead to public acceptance. While this disorder is currently incurable, an increase in national funding can help researchers to find more effective treatment methods for those diagnosed.It will always be difficult for those who are mentally well to even remotely understand what it is like to live with Schizophrenia (Frith and Jonestone 2). Schizophrenics may hear false voices, believe others are reading their minds, controlling their actions, or are plotting to harm them (â€Å"What is Schizophrenia? † 2). Rebecca Stancil, age nine, suffers from Paranoid Schizophrenia. Her experiences with t he disorder are as follows:[She] has been haunted by images of wolves, men with monster faces, and shadows and shapes that scamper around a darkened room at night since she was three years old. Her hallucinations have driven her to act violently toward her mother, Cinnamon Stancil. She’s pulled knives on her before, hit her with whatever random things she can get, grabbed the lid off the back of the toilet seat and come after her with that†¦ One of Rebecca’s recurring hallucinations is â€Å"the man,† a six foot vision that can be a friend or a foe.He follows her everywhere†¦ But sometimes he does more than watch Rebecca. She sees him, and he’s putting a gun to her head telling her she has to run away†¦ In November 2008, to quell voices in her head, Rebecca tried to kill herself by slitting her wrists with a hairclip†¦ Stancil took Rebecca to a private doctor, who suggested trying a new psychotic drug, Saphris. Since she began taking t he new medication, Rebecca’s hallucinations and disposition have improved (Schadler, Weinraub, and Stohler).This mental disorder does not discriminate by race, culture, social status, or gender. Approximately one person out of every one hundred people worldwide suffers from Schizophrenia (Smith and Segal 3). While the exact cause is unknown, researchers have concluded that a combination of biological and environmental factors trigger the disorder. People with Schizophrenia are more likely to have family members with Schizophrenia than those who are not mentally ill.For those who are not diagnosed with this mental disorder, the likelihood that they will have a family member with Schizophrenia is less than one percent, while there is about a ten percent chance that relatives of those with Schizophrenia have also been diagnosed with the disorder (Veague 42). Schizophrenia, like heart disease and diabetes, is not curable. However, it can be managed and the symptoms can be reduced with the correct treatment (Tartakovsky 2). Brain disorders are legitimate medical illnesses. They can be treated with certain medications (Veague 94).Antipsychotic medication decreases psychological symptoms. Although medication affects people differently, most patients can see improvement anywhere from a few days to months after beginning their dosage (Smith and Segal 3). Taking medication is not the only answer to improve a person’s life with Schizophrenia. Rehabilitation can improve social skills and teach those who are diagnosed important job skills to help them build a better future. It can also improve communication and cognitive thinking skills (â€Å"What is Schizophrenia† 10).Along with taking medication and going to a rehabilitation center, a healthy and active lifestyle can aid in improvement. Those diagnosed with Schizophrenia should manage their stress, get enough sleep, avoid alcohol and drugs, and get plenty of exercise to help reduce negative symptoms . Supportive therapy is another great method to help patients fight delusional beliefs, ignore voices in their heads, and motivate them to live a normal life (Smith and Segal 4). Schizophrenics can live a successful live by getting the help they need.Schizophrenia affects a lot of people and causes great suffering. Treatment is very costly to the state and those diagnosed. The cause is still unknown and a completely effective treatment method has not been developed (Frith and Jonestone 168-169). Further research in genetics, neuroscience, and behavioral science will assist researchers to find the exact cause of Schizophrenia and how to prevent it (â€Å"What is Schizophrenia? †). Research can also help answer important questions such as: â€Å"what is the nature of reality? † and â€Å"To what extent are we responsible for our own actions?†These answers can help scientists to better understand mental illnesses (Frith and Jonestone 169). The budget of the Nationa l Institute of Mental Health has been raised from $230 million to $1. 4 billion. However, the economy and other areas of spending are causing cuts in federal funds. Also, only a small percentage of the National Institute of Mental Health’s budget is used directly for Schizophrenia research. The fraction of the budget used for Schizophrenia research is too small, given the importance, severity, and cost of Schizophrenic research needed.Advocates could help by gathering attention of Congress (Haycock 1-2). Families and individuals affected by Schizophrenia are encouraged to participate in future research to find new and better treatment options. Being diagnosed with Schizophrenia does not mean that the person’s life is ruined. With new research, these people can lead a more normal, fulfilling life. All in all, Schizophrenia is a disorder that changes the life of someone affected by it forever. Whether it be the person diagnosed, or their close family and friends, everyon e takes a toll.The many misconceptions of the disorder have caused those who are diagnosed with Schizophrenia to become outcasts and to be looked upon as someone with a problem that they should be able to fix. While Schizophrenia is a very serious issue, it is not something that a person can just fix on their own. A person with a mental illness can be compared to someone with a physical disease, such as diabetes. A person with diabetes will live with the disorder their entire life and there is absolutely nothing that the person can do by simply wishing that they did not have the disorder.Public knowledge on mental illness is very slim. With more funding from the national government, this confusion can be put to an end. By informing people on the disorder and helping them to understand what Schizophrenia actually is, those who have Schizophrenia will be better understood and more people will accept their behavior. Also, with more research, treatment will be improved and perfected to help Schizophrenics. With more funding, scientists can get closer to discovering the cause of the disorder and how to prevent it. Then, they can get closer to finding a cure.